His work is always well lit, bold and to the point, he will often create an image of a product and enter in a second object as a background to relate the image to a scene of which the product may be used. Just like the below image of a necklace on fabric, this fabric can give the illusion of what colour shirt may be worn below.
I also love that when he uploads his photos to Facebook he also adds the information of what he used and at what settings.
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